Matchday may be the ‘pinnacle’ for sports fans, but for sports clubs, the real battleground is that period between the ‘live-action’ and the ‘actual creation’ of a deep and enriching relationship with
To prepare for the country’s annual 618 Shopping Festival, Alibaba’s Taobao has appointed the help of a specialist metaversal project team to create a fully-optimized virtual shopping venue open
Few brands have the intense rivalry that Miller Lite and Bud Light have, despite Bud Light’s consistently higher sales and reach. The decades-long feud is littered with lawsuits and smear campaigns. T
Dive Brief:On Wednesday, Crate and Barrel announced three executive promotions, including appointing Sebastian Brauer to senior vice president for product design, development and metaverse, accor
Flex those Gucci belts and Prada purses somewhere else. On May 9, Xiaohongshu renewed its vow to clamp down on wealth flaunting online in hopes of maintaining a positive community of “sincer
Competition between brands is natural, but few rivalries are as ingrained in culture as the long-standing battle between Coca-Cola and Pepsi. Even people who have sworn off soda may hold an opinion on
Dive Brief:Restaurant Brands International (RBI) announced that Omnicom Media Group’s PHD will serve as media agency of record for Burger King U.S., Popeyes U.S. and Canada, and Tim Hortons U.S.,
Dive Brief:Victoria's Secret on Tuesday launched Happy Nation, a sub-brand aimed at tweens sold online only. The line was first announced during the company's fourth quarter ear