Dive Brief:Clif Kid, the Clif Bar-owned food brand targeting younger consumers, is aiming to inspire confidence in kids with a back-to-school campaign supported by 13-year-old pro skateboarder and Oly
Dive Brief:Joining other Amazon aggregators in attracting investors, Forum Brands raised $100 million in debt financing thanks to a partnership with TriplePoint Capital, the startup announced in an em
Dive Brief:Francesca's has emerged from bankruptcy with new ideas about how to thrive in a tough apparel market further complicated by the pandemic. The chain joins Victoria's Secret and
Dive Brief:TikTok and Shopify announced a partnership on Tuesday that would bring shopping capabilities to the video-sharing app in a move that leverages its highly specific algorithm.With t
Instagram is bringing ads to its Shop feature globally, the Facebook-owned app announced a few weeks after it began piloting the ads with select U.S. brands.Dive Brief:Instagram began testin
Few national brands attract the level of cult-like devotion as Taco Bell. When the restaurant chain refurbished a hotel in its image a few years back, rooms quickly booked up, with fanatics
Dive Brief:Walmart has named Publicis Groupe its U.S. media agency of record after working with WPP's Haworth shop for the last five years, according to an announcement. The transition is eff
Dive Brief:YouTube is promoting its short-form video offering YouTube Shorts with a global advertising campaign targeted at Gen Z users and creators, according to details emailed to Marketing Dive. It