When the topic of video games comes up, most people — and many marketers — tend to think of a particular demographic: young men playing consoles like Xbox and PlayStation at home. But a surge in mobil
Brief:Twitter today unveils an advertising format that lets mobile users swipe horizontally to open an app or website. Marketers can string together as many as six images or videos in the new car
Brief:HBO this week released an augmented reality (AR) app to immerse fans of the fantasy series "His Dark Materials" in a virtual world. The His Dark Materials: My Daemon app has a series o
With the U.S. election results for president and some Congressional seats still undeclared as of press time, businesses and consumers are withstanding further uncertainty in an already uncertain
Social media companies Facebook, Twitter and Pinterest posted blowout revenue gains in third-quarter earnings released Thursday, a sign that disruptions related to the coronavirus pandemic have cooled
The volatile effects of COVID-19 have not been felt equally across categories. It has been a terrible year for suit sellers like Tailored Brands and Brooks Brothers but a banner on
Brief:Heinz is challenging TikTok users to share videos of their Halloween preparations for a chance to win a bottle of its limited-edition Heinz Tomato Blood Ketchup, per a press release. The Kr
Brief:Snap's revenue jumped 52% year-over-year to $678.7 million in the third quarter, the fastest growth the Snapchat owner has experienced in three years, according to earnings release