Brief:Audiomob, a Google-owned startup for audio advertising in mobile games, is offering rewarded audio ads in a multiplayer game inspired by reality competition show "Big Brother." Players
Brands’ executives Andrew Meslow and Stuart Burgdoerfer on the retailer’s second quarter conference call referred to its customers as “she” or “her” over 10 times. And for good reason: The compan
Walmart is expected to partner with Oracle on a deal with TikTok that could be approved in the next 24 to 36 hours, sources told CNBC. Walmart didn't immediately respond for comment, per CNBC
Brief:Facebook revealed several products and services for augmented and virtual reality (AR/VR) experiences at its Facebook Connect conference Wednesday. The social network formed a multiyear partners
On Sept.16th (UTC+8), Innoverview had a fascinating conversation with Mr. Animesh Narain, who is the Strategy Consultant and prior Head of CRM at Dyson China, talking about his unique work exper
Dive Brief:Verishop, the curated e-commerce platform that launched last year, has introduced Verified Shops, a self-service channel that connects brands with Verishop's customers, the fa
Brief:Generation Z — consumers ages 13 to 24 — are more likely to recall advertising than older generations, even when they spend less time watching skippable content. Fifty-nine percent of Gen Zers r
Gap closing stores isn’t really news. The apparel retailer has been closing hundreds as it works to build back its brand, grow its e-commerce and get away from the mall. The company just announce