Marriott reveals NFTs as brand readies extended stay in metaverse

Marriott International recently became one of the first hospitality brands to create its own digital art using nonfungible tokens (NFTs), the company revealed in a press release. On Dec. 4, three individuals won the pieces during Art Basel Miami, along with 200,000 reward points for the chain's loyalty program Marriott Bonvoy.

The move reflects a continued expansion of brands into the metaverse, a version of the internet bridging virtual and real worlds in a shared space that has yet to be fully realized. Marriott International said it will continue building a metaverse presence in 2022.