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What do department stores do now?
very department store in America, from the low end to the high, has tried some way to drag the retail concept into the 21st century. It's a monumental task, considering the model was born in the 1
E-commerce also pulls back amid pandemic precautions
It seems like digital sales should benefit retailers during a global disease outbreak. For many, health and safety concerns extend to those operations too.As the COVID-19 pandemic reaches more communi
Can retailers win consumers with voice technology?
With Siri, Alexa and Google voice assistants, help is just a command or question away. The convenience with such technology should, in theory, be appealing to consumers. Research suggests not so much.
What China’s KOL Bubble Means for KOLs & Brands
The KOL bubble is real. The number of KOLs has ballooned over the past few years, and with it, more than 5,000 Multi-Channel Networks (MCNs) have emerged acting as a bridge between the client and a KO
The impact of the coronavirus on retail
As with major weather events, retailers' top priority as COVID-19 has spread globally in recent weeks is the health and safety of their workers and customers. Those concerns early in the year led
InnoKOL | Elijah Whaley: Content is a gift that you give to potential customers
On Feb.28th, We had a fascinating conversation with Mr.Elijah Whaley,the Chief Marketing Officer of PARKLU and Co-Founder of Melilim Fu,talking about his leadership experience on marketing and f
Can Digital Save Shanghai Fashion Week?
For a number of years, Shanghai Fashion Week had been growing its reputation. Touted by many as the newest global capital of fashion creativity, it has transitioned into a key landmark on the fashion
SKU'd: Secondhand beauty isn't the grossest part of the industry
People claim to have a line they won't cross when it comes to secondhand, or previously owned, beauty products. At first they grasp their pearls and declare, "I would never buy make