Dive Brief:Upscale leather goods and fashion brand Coach is teaming up with The Sims video game on branded in-game items and wearables that will be available free to players of The Sims 4, according t

Blockchain was born to decentralize power and create systems that operate on transparency, not control. Yet today, the technology is being adopted by the institutions it sought to disrupt. Govern

Dive Brief:Lexus debuted a holiday marketing effort that was crafted with generative artificial intelligence, according to a press release. The luxury automaker’s “Built for Every Kind of Wo

At 77-year-old promotional products company Gold Bond Inc., CIO Matt Price knew generative AI adoption wouldn’t come from rolling out a chatbot. Employees needed AI embedded into the work they already

Finance platforms racing to add prediction markets are doing so at the cost of accelerated “casino-like” user churn, says venture capital firm Inversion Capital founder and CEO, Santiago Roel Santos.S

Dive Brief:Dollar Shave Club is again taking shots at legacy razor brands, this time with the aid of generative artificial intelligence, per details shared with Marketing Dive. A new 60-second sp

AI has become a central part of how marketing teams work, but the results often fall short. Models can generate content at scale and summarize information in seconds, yet the outputs are not always al

Manufacturers today are working against rising input costs, labour shortages, supply-chain fragility, and pressure to offer more customised products. AI is becoming an important part of a response to