Walmart is eliminating some roles and “evolving the structure” of its U.S. retail media arm, Walmart Connect, according to an internal memo to associates reviewed by Marketing Dive. Changes to the adv

During Pat O’Toole’s two-year stint as chief marketing officer of Burger King, the fast-food chain leaned into artifical intelligence-powered customization, gamified its loyalty program 

President Donald Trump’s promised “Liberation Day” instating tariffs on a wide range of U.S. trading partners is setting off recessionary alarms as more than $2 trillion was wiped out from the st

Influencer marketing continues to grow in popularity, with 59% of marketers reporting they plan to partner with more influencers this year compared to 2024. Only 37% plan on partnering with the same n

Walmart Connect last week made the latest addition to its suite of offerings for advertisers, launching a Display Advertising API that expands the onsite display ads that its partner agencies can offe

"Sociable" is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. While the perception of Elon Musk’s X

Dive Brief:Simon Property Group launched a 3D holographic ad network at 30 of its malls, the company announced Wednesday. The partnership, alongside Hologram Media Network and Proto Hol

Like many retailers chasing social media-crazed Gen Z, American Eagle pumps out a lot of marketing, to the tune of about 500 pieces of content per week, according to CMO Craig Brommers. A social media