Dive Brief:Adding another tech tool to its services, Walmart is enabling customers to virtually try on eyewear with augmented reality technology, the retail giant announced Tuesday.Using the

As advertisers finalize 2024 budgets and begin executing their media plans, what advertisers think about a media company’s return-on-investment (ROI)/return-on-ad-spend (ROAS), audience reach/scale, a

The gambling industry, perpetually dynamic and adaptive to technological advancements, is experiencing a significant transformation with the integration of AI. The use of AI within this sector is resh

After years of rumors and hype, Apple’s first computer headset, the Vision Pro, is now available for U.S. customers to pre-order on the Apple Store online (with sales starting in physic

NTT DOCOMO has developed a new generative AI system that can automatically create non-player characters (NPCs) for metaverse environments using just text descriptions. The technology is beli

Dive Brief:Snap has teamed with the Fine Arts Museums of San Francisco to create an augmented reality (AR) try-on experience within a new art exhibition,“Fashioning San Francisco: A Century

The removal of support for nonfungible token (NFT) profile pictures on X (formerly Twitter) sparked discussions among community members on what the move may mean for the NFT space. On Jan. 10, X&

Is the marketing pendulum swinging back toward normalcy in 2024? Ad spending is trending that way but skewing more digital than ever. A potential recovery comes on the back of easing inflati