Influencer marketing continues to grow in popularity, with 59% of marketers reporting they plan to partner with more influencers this year compared to 2024. Only 37% plan on partnering with the same n

Walmart Connect last week made the latest addition to its suite of offerings for advertisers, launching a Display Advertising API that expands the onsite display ads that its partner agencies can offe

"Sociable" is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. While the perception of Elon Musk’s X

Dive Brief:Simon Property Group launched a 3D holographic ad network at 30 of its malls, the company announced Wednesday. The partnership, alongside Hologram Media Network and Proto Hol

Like many retailers chasing social media-crazed Gen Z, American Eagle pumps out a lot of marketing, to the tune of about 500 pieces of content per week, according to CMO Craig Brommers. A social media

In 2024, fragmented privacy laws, increasing artificial intelligence (AI) use and an uncertain financial landscape have disrupted an increasingly complex marketing landscape. As the industry head

Retail giant Walmart is no stranger to AI and has begun testing its own large language model (LLM), which it may use for other applications.Wallaby, a suite of retail-focused LLMs, is traine

Dive Brief: Honda is tapping into fandom surrounding Formula 1 motor racing with an emotional new campaign entitled “Unstoppable Dreams,” per a press release.  Key to the campaign