Shake Shack has seen positive same-store sales growth for several quarters, but its underinvestment in advertising compared to larger fast-food and fast-casual peers prevented the burger chain from re

With its AI ad tools driving improved performance for many ad partners, Meta has posted a new overview of how brands can make best use of its latest ad tools and options, including AI conten

For many marketers, the first half of 2025 summoned unwelcome parallels to the early days of the pandemic. The rush to batten down the hatches, trim budgets and adjust media plans on the fly returned

Walmart is eliminating some roles and “evolving the structure” of its U.S. retail media arm, Walmart Connect, according to an internal memo to associates reviewed by Marketing Dive. Changes to the adv

During Pat O’Toole’s two-year stint as chief marketing officer of Burger King, the fast-food chain leaned into artifical intelligence-powered customization, gamified its loyalty program 

President Donald Trump’s promised “Liberation Day” instating tariffs on a wide range of U.S. trading partners is setting off recessionary alarms as more than $2 trillion was wiped out from the st

Influencer marketing continues to grow in popularity, with 59% of marketers reporting they plan to partner with more influencers this year compared to 2024. Only 37% plan on partnering with the same n

Walmart Connect last week made the latest addition to its suite of offerings for advertisers, launching a Display Advertising API that expands the onsite display ads that its partner agencies can offe