As the NFL season kicks off, brands looking for savvy ways to tap into fan culture need look no further than the Kansas City Chiefs. The team's engagement on social media is stronger than any othe

Dive Brief:Clif Kid, the Clif Bar-owned food brand targeting younger consumers, is aiming to inspire confidence in kids with a back-to-school campaign supported by 13-year-old pro skateboarder and Oly

Dive Brief:Joining other Amazon aggregators in attracting investors, Forum Brands raised $100 million in debt financing thanks to a partnership with TriplePoint Capital, the startup announced in an em

Dive Brief:Francesca's has emerged from bankruptcy with new ideas about how to thrive in a tough apparel market further complicated by the pandemic. The chain joins Victoria's Secret and

Dive Brief:TikTok and Shopify announced a partnership on Tuesday that would bring shopping capabilities to the video-sharing app in a move that leverages its highly specific algorithm.With t

Instagram is bringing ads to its Shop feature globally, the Facebook-owned app announced a few weeks after it began piloting the ads with select U.S. brands.Dive Brief:Instagram began testin

Few national brands attract the level of cult-like devotion as Taco Bell. When the restaurant chain refurbished a hotel in its image a few years back, rooms quickly booked up, with fanatics

Dive Brief:Walmart has named Publicis Groupe its U.S. media agency of record after working with WPP's Haworth shop for the last five years, according to an announcement. The transition is eff