Dive Brief:Despite an increased emphasis on the importance of data in marketing, only 53% of marketing decisions are influenced by data, according to a new survey by Gartner.The consulting firm p

In an effort to position itself as a fashion destination, Walmart announced on Thursday that it’s rolling out a new Be Your Own Model virtual try-on function, according to a company post. Th

Dive Brief:Puma debuted its first-ever metaverse experience, Black Station, which features NFTs that can be redeemed for limited-edition physical sneakers, according to a press release. The exper

Over the past year, non-fungible tokens (NFTs) have become commonplace, with brands frequently tying them to digital perks, merchandise and exclusive experiences. Though the tokens have gradually been

Dive Brief:Coca-Cola launched a campaign around the FIFA World Cup 2022, per details shared with Marketing Dive. The “Believing is Magic” campaign builds on the brand’s “Real Magic” platform and featu

Dive Brief:Buy now, pay later company Afterpay has partnered with New York Fashion Week (NYFW) to release limited-edition non-fungible tokens (NFTs) that come with exclusive merchandise and in-person

Dive Brief:Gap has launched logistics and fulfillment services for retailers, joining a growing number of companies leveraging their supply chains as revenue generators.GPS Platform Services provides&

On budget9.5% Average total company revenue allotted for marketing, up from 6.4% in 2021 (source: Gartner)70% of CMOs report budget increases in the past year (source: Ga