Dive Brief:Now that student-athletes are allowed to profit off of their name, image and likeness, Adidas on Wednesday said it is creating a NIL network that is open to more than 50,000 stude

Amazon has gone from online bookstore to e-commerce colossus and one of the world's biggest, most valuable corporations in large part because it has historically invested profits back into its ope

The past two years have been marked by nonstop disruptions to the status quo, from the coronavirus pandemic and political strife to Russia's invasion of Ukraine. Now, consumers also face an inflat

Barely a month ago, marketers were priming consumers for a brighter future after two years trudging through the pandemic. Ads at the Super Bowl, a barometer of industry trends and tone, traded solemn

Dive Brief:Between 2020 and 2021, 58% of characters in CPG ads were female while 41% were male, according to new research by CreativeX shared with Marketing Dive.Of all female characters analyzed by t

Dive Brief:Macy's announced Tuesday a commitment to spend $5 billion by 2025 on efforts to "create a more equitable and sustainable future," according to a company press release.&nb

Dive Brief:In a bid to discover up-and-coming beauty brands, Walmart will launch a beauty accelerator program dubbed Walmart Start, according to details emailed to Retail Dive.Walmart will choose five

Following a muted big game in 2021, Super Bowl LVI felt like a comeback for television's most-watched event. On-field play was lively, delivering a close matchup that saw the Los Angeles Rams eke