Dive Brief:Reese's Puffs partnered with the artist Kaws on limited-edition boxes of cereal that carry a QR code unlocking an augmented reality (AR) game featuring his signature Companion character
Dive Brief:Cryptocurrency platform Crypto.com has partnered with Twitch Rivals, per a company blog post. The multiyear partnership will make Crypto.com the first official global marketing partner
Dive Brief:After the success of its previous sales extravaganzas, Alibaba is hosting its 13th annual 11.11 Global Shopping Festival, the company announced on Wednesday. It will take place across
Sephora is supporting its first campaign to promote Black-owned cosmetics brands with an effort to make them easier to find online. The beauty retailer wants people to see more images of Black women a
The push-pull between achieving scale while delivering ads that are more personalized and relevant to consumers has long dogged packaged good marketers that oversee up to dozens of brands. Procter &am
Every industry loves the next big thing. That is especially true when it comes to leadership. Retail is no different — the field holds tremendous talent, yet is always on the hunt for the next ch
Dive Brief:In a move that leverages its shows' popularity, Netflix is teaming up with Walmart to sell exclusive merchandise at the big-box retailer this fall.Products from top Netflix sh
Dive Brief:Pepsi announced that the first Dig In Day, a celebration of Black-owned restaurants, will take place on Nov. 6, per a press release. The day will be supported by advertising, partnersh