PALM SPRINGS — The Estée Lauder Companies may count several billion-dollar brands, including Clinique, MAC Cosmetics and La Mer, among its portfolio, but it isn’t immune to efforts to better
As advertisers finalize 2024 budgets and begin executing their media plans, what advertisers think about a media company’s return-on-investment (ROI)/return-on-ad-spend (ROAS), audience reach/scale, a
Dive Brief:Snap has teamed with the Fine Arts Museums of San Francisco to create an augmented reality (AR) try-on experience within a new art exhibition,“Fashioning San Francisco: A Century
Is the marketing pendulum swinging back toward normalcy in 2024? Ad spending is trending that way but skewing more digital than ever. A potential recovery comes on the back of easing inflati
Victoria’s Secret partnered with Google Cloud to bring AI and generative AI to its online customers in an effort to increase inclusivity and improve personalization, Victoria’s Secret Chief
Dive Brief:Amid the predicted e-commerce sales growth this holiday season, consumers could generate as much as $82.1 billion worth of returns, according to a new report from CBRE and Optoro.Nearl
Dive Brief:Burger King in Brazil has launched a "Hangover Whopper" campaign that provides hungover consumers with discounts on the brand's sandwiches, per details shared with Marketing D
Dive Brief:Consumers are increasingly looking to find meaning in everyday life, often swapping things for experiences, according to a new report from spirits marketer Diageo.Sixty percent of