News by Industry
Social commerce to grow 3 times as fast as e-commerce, Accenture predicts
Dive Brief:The global social commerce industry is expected to grow three times as fast as traditional e-commerce, from $492 billion in 2021 to $1.2 trillion by 2025, a new Accenture report titled &quo
P&G takes first step into the metaverse with BeautySphere
Dive Brief:P&G Beauty took its first step into the metaverse with the Consumer Electronic Show (CES) debut of a virtual storytelling world called BeautySphere, according to a press release.Be
Returns are the new growth strategy
The holiday shopping frenzy is typically followed by a tidal wave of returned merchandise, a long-time source of lost sleep (and lost revenue) for retailers. But by making the return process painless,
Forever 21's metaverse venture lets Roblox users customize virtual fashion stores
Dive Brief:Forever 21, the retailer owned by Authentic Brands Group, is hopping on the Roblox bandwagon with an exclusive partnership with the gaming platform, per a press release. It entails the
Adidas, Allbirds release low-carbon running shoe
Dive Brief:Eight months after introducing the Futurecraft Footprint shoe concept, Allbirds and Adidas on Dec. 13 announced the commercial launch of the product, which will be available on bo
These 10 DTC darlings helped pave the way for digitally native brands. Where are they now?
Around a decade ago, when many DTC darlings were launching, the retail landscape looked much different than it does today. E-commerce and social media weren't as sophisticated as they are now
81% of marketers see brand values gain influence over ad buying, study finds
Dive Brief:Corporate responsibility and brand values are playing a larger role in media buying, with 81% of surveyed brands and agency partners agreeing those qualities have wielded more influence on
Will Twitter's CEO succession speed up a needed wave of innovation?
The social media sphere was shaken up by Monday's announcement that Twitter CEO Jack Dorsey would resign and be replaced by Chief Technology Officer Parag Agrawal, effective immediately.