For years, Taco Bell has built its brand in the U.S. by connecting itself to four cultural pillars — music, sports, fashion and art — and turning its “Live Más” tagline into a consumer lifestyle.

Dive Brief:Dentsu has partnered with Sports Innovation Lab, granting the agency network’s data-driven solution, Merkury, deeper insights into sports audiences, per a press release. Sports In

Dive Brief:Disney is trying to level up its connected TV (CTV) strategy with new ad formats that integrate games and shoppable features, according to a press release.The gamified offerings, or “a

Dive Brief:Hyundai has launched a campaign showcasing its entire electric vehicle lineup, including the Ioniq 5, Ioniq 5 N, Ioniq 6 and Kona Electric, according to a press release.The campaign fe

Dive Brief:Mars candy brand Starburst debuted "Different Every Time," its first major campaign in 12 years, according to details shared with Marketing Dive.Campaign spots utilize generative

Cisco has teamed up with a group of partners to use the IoT to help Tanzanian coffee growers boost yields and operate more sustainably amid the challenges of climate change.The networking gi

One of the perks of augmented reality (AR) is that it has given consumers the opportunity to try before they buy from the comfort of their couches, an ability that has become a major selling point for

A new report from Netskope Threat Labs sheds light on the major cloud threats targeting the retail industry over the past year. The key malware families deployed by attackers were IoT botnet