Dive Brief:MoonPie, the purveyor of marshmallow-filled snacks, ran a global ad campaign targeted at extraterrestrials, according to details shared with Marketing Dive.Working with agency of record Tom
Dive Brief:Honda is hitting large shopping centers in the Los Angeles area for its first augmented reality (AR) out-of-home (OOH) activation showcasing its electric vehicles, according to information
Dive Brief:Lego is encouraging playful competition this holiday season with the launch of an augmented reality (AR) “Snow Throw” snowball throwing contest, per details shared with Marketing Dive.Displ
“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today.There was a bit of discussion late this week about a&
Dive Brief:Diving deeper into the metaverse, Macy’s has launched Mstylelab, an immersive digital fashion hub, the retailer announced Wednesday. The retailer built the space using the metaver
One of the hottest sneakers right now has holes in it.With a standout footwear design that has caught the attention of runners and office workers, On has successfully grown its business over the past
Target is expanding its Roundel retail media network on several fronts, a move that arrives as advertisers are in the thick of their holiday planning. Roundel is broadening its capabilities with the i
Walmart Connect, the retail media unit of Walmart, is rolling out a sponsored video advertising format ahead of the holiday shopping rush, per details shared with Marketing Dive. This represents the n