Sephora is supporting its first campaign to promote Black-owned cosmetics brands with an effort to make them easier to find online. The beauty retailer wants people to see more images of Black women a

The push-pull between achieving scale while delivering ads that are more personalized and relevant to consumers has long dogged packaged good marketers that oversee up to dozens of brands. Procter &am

Every industry loves the next big thing. That is especially true when it comes to leadership. Retail is no different — the field holds tremendous talent, yet is always on the hunt for the next ch

Dive Brief:In a move that leverages its shows' popularity, Netflix is teaming up with Walmart to sell exclusive merchandise at the big-box retailer this fall.Products from top Netflix sh

Dive Brief:Pepsi announced that the first Dig In Day, a celebration of Black-owned restaurants, will take place on Nov. 6, per a press release. The day will be supported by advertising, partnersh

Dive Brief:Off-price retailer HomeGoods has launched an online store on its website, HomeGoods.com.HomeGoods parent TJX Cos. announced late last year that the home specialist would move

Despite several years of an industry-wide focus on improving measurement and transparency — in digital and elsewhere — the space continues to encounter steep roadblocks that could demand greater colla

As the NFL season kicks off, brands looking for savvy ways to tap into fan culture need look no further than the Kansas City Chiefs. The team's engagement on social media is stronger than any othe