Dive Brief:The Brandtech Group, formerly You & Mr. Jones, has acquired 100% of 18-year-old digital media and marketing agency Jellyfish, according to information provided by the company. The
Dive Brief:Kroger is bringing digital smart screens to 500 of its stores across the U.S., per a recent announcement.The grocer is expanding its partnership with Cooler Screens, which makes digita
Google is testing a host of new uses for generative artificial intelligence (AI) in its campaign creation tools, a move it says should ease the workflow of digital marketers, the company shared at its
Dive Brief:Snap unveiled a slew of new features for advertisers, content partners and creators at the IAB NewFronts this week, including the launch of ads within its Spotlight short-form content featu
When National Burrito Day rolls around each year, Chipotle frequently jumps on buzzy trends like the metaverse or cryptocurrency to dish out free food to hungry consumers. However, this year the brand
Dive Brief:Meta Platform’s revenue grew in the first quarter, according to an earnings release. The news suggests that the social media giant is showing signs of a turnaround following several qu
Dive Brief:Kind Snacks today launched a series of digital activations promoting its new Kind Almond Acres Initiative, a three-year regenerative agriculture pilot project in California, per detail
A perfect storm has led some industry watchers to wonder if the metaverse, once marketing’s favorite shiny object, is on life support. Generative artificial intelligence (AI) like ChatGPT has tak