Walmart's efforts to grow its e-commerce sales recently entailed the introduction of shoppable augmented reality content on the photo-messaging app Snapchat. The retailer's collaboration on th

Digital-first experiences and customer engagement have exploded over the past two years, creating massive, overnight shifts in how the world works and does business. A new report by Twi

Dive Brief:Amazon, Walmart and Target are the top retail sites for ad spending, drawing over $2.3 billion from May to January, according to an analysis by MediaRadar. The firm reviewed advertising act

Dive Brief:Twitter detailed three new ad products that aim to bring more interactivity and dynamic storytelling to the platform in a blog post. Pilots commenced this week and will appear on iOS,

Mention Lego and most people have a story to tell. They used to play with Lego when they were kids. They just bought a set. (Did you know they have a typewriter design? People love to talk a

It was only a matter of time before NFTs would wind their way into the luxury market — a sector that mines value from exclusivity and constantly has its eye on next-generation consumers. Over the past

Dive Brief:Now that student-athletes are allowed to profit off of their name, image and likeness, Adidas on Wednesday said it is creating a NIL network that is open to more than 50,000 stude

Amazon has gone from online bookstore to e-commerce colossus and one of the world's biggest, most valuable corporations in large part because it has historically invested profits back into its ope