Dive Brief: L’Oréal’s Maybelline New York is enlisting its first-ever digital avatar, named May, for a campaign surrounding the launch of its new Falsies Surreal Extensions Mascara, accordin

Generative AI is firmly in the sights of social media. Meta is forming a new product group around generative AI to focus on ‘building delightful experiences’ into all of the company’s products, while

Dive Brief:Mercedes-Benz is bringing more robust integrations from Google Maps, TikTok and other third-party apps into its vehicle systems, according to announcements made during a strategy

The Super Bowl for decades has served as advertising’s flashiest night of the year, drawing a slew of brands to craft witty, often star-studded commercials — Super Bowl LVII being no different.&n

Dive Brief:Fanta Orange is getting a product overhaul and accompanying integrated marketing campaign in North America as parent Coca-Cola looks to bolster the appeal of the soft drink, per details sha

Dive Brief:Digital commerce spend exceeded $1 trillion in 2022, a 21% year-over-year (YoY) increase, according to Comscore’s 2023 State of Digital Commerce Report. The total marks the highest yea

TikTok has proudly touted its status as social media’s shining star in the last handful of years, and it shows no signs of slowing in 2023 — even as the ByteDance platform’s U.S. presence continues to

NEW YORK – Emerging technologies such as AI and virtual try-ons have enhanced the consumer experience in the post-COVID landscape, said Ophelia Ceradini, vice president of digital technology