The Super Bowl for decades has served as advertising’s flashiest night of the year, drawing a slew of brands to craft witty, often star-studded commercials — Super Bowl LVII being no different.&n
Dive Brief:Fanta Orange is getting a product overhaul and accompanying integrated marketing campaign in North America as parent Coca-Cola looks to bolster the appeal of the soft drink, per details sha
Dive Brief:Digital commerce spend exceeded $1 trillion in 2022, a 21% year-over-year (YoY) increase, according to Comscore’s 2023 State of Digital Commerce Report. The total marks the highest yea
TikTok has proudly touted its status as social media’s shining star in the last handful of years, and it shows no signs of slowing in 2023 — even as the ByteDance platform’s U.S. presence continues to
NEW YORK – Emerging technologies such as AI and virtual try-ons have enhanced the consumer experience in the post-COVID landscape, said Ophelia Ceradini, vice president of digital technology
Dive Brief:Nielsen said an anticipated cross-platform measurement product will hit the market Jan. 11 in a news release. Nielsen One Ads promises a consistent and deduplicated view of
Dive Brief: Total app installs grew 10% year-over-year in 2022, according to an AppsFlyer report shared with Marketing Dive. This year’s growth represents a slowdown from a COVID-driven digital s
As the holiday season reaches its pinnacle moment, retail tech — including retail AI — is facing an uphill battle amid a looming recession and poor Q3 results. It was the sector’s worst