Dive Brief:Nielsen said an anticipated cross-platform measurement product will hit the market Jan. 11 in a news release.  Nielsen One Ads promises a consistent and deduplicated view of

Dive Brief: Total app installs grew 10% year-over-year in 2022, according to an AppsFlyer report shared with Marketing Dive. This year’s growth represents a slowdown from a COVID-driven digital s

As the holiday season reaches its pinnacle moment, retail tech — including retail AI — is facing an uphill battle amid a looming recession and poor Q3 results. It was the sector’s worst

Dive Brief:Combating misinformation and ethical AI use will be top priorities for marketers in 2023, according to Gartner predictions shared with Marketing Dive. By 2027, 80% of marketers are expected

Dive Brief:Adding to a series of poor performances this year, GameStop’s third-quarter earnings results on Wednesday showed sales decreased from around $1.3 billion to $1.2 billion year over

Brands have needed a better way to get in front of customers at the point of purchase over the last few years as third-party cookies began depreciating and as consumers increasingly sho

As COVID-19 pandemic restrictions cooled off in 2022, many retailers may have hoped for a less complicated Black Friday this year.But brewing up a new battle for both brands and consumers, inflation t

Dive Brief:As brands dive deeper into virtual goods, Adidas on Wednesday created a new product category for virtual gear in an effort to accelerate its “community-based, member-first, open m