Dive Brief:Digital commerce spend exceeded $1 trillion in 2022, a 21% year-over-year (YoY) increase, according to Comscore’s 2023 State of Digital Commerce Report. The total marks the highest yea

TikTok has proudly touted its status as social media’s shining star in the last handful of years, and it shows no signs of slowing in 2023 — even as the ByteDance platform’s U.S. presence continues to

NEW YORK – Emerging technologies such as AI and virtual try-ons have enhanced the consumer experience in the post-COVID landscape, said Ophelia Ceradini, vice president of digital technology

Dive Brief:Nielsen said an anticipated cross-platform measurement product will hit the market Jan. 11 in a news release.  Nielsen One Ads promises a consistent and deduplicated view of

Dive Brief: Total app installs grew 10% year-over-year in 2022, according to an AppsFlyer report shared with Marketing Dive. This year’s growth represents a slowdown from a COVID-driven digital s

As the holiday season reaches its pinnacle moment, retail tech — including retail AI — is facing an uphill battle amid a looming recession and poor Q3 results. It was the sector’s worst

Dive Brief:Combating misinformation and ethical AI use will be top priorities for marketers in 2023, according to Gartner predictions shared with Marketing Dive. By 2027, 80% of marketers are expected

Dive Brief:Adding to a series of poor performances this year, GameStop’s third-quarter earnings results on Wednesday showed sales decreased from around $1.3 billion to $1.2 billion year over