TikTok’s Parent ByteDance Pushes Into Payments With Help From J.P. Morgan

J.P. Morgan has been quietly working with TikTok parent ByteDance on payments technology that is helping the Chinese giant expand into more than two dozen markets and reach millions more users. The partnership is just one piece of ByteDance’s broader push into the fintech space.

TikTok is a sprawling marketplace: An enormous amount of money moves across the platform each day as people buy coins to send virtual gifts (like diamonds and roses) to their favorite creators and others they meet through the app, who can then convert those items into cash. Users around the world spent $3.4 billion on TikTok in 2022, up from $2 billion the previous year, and spending in the U.S. alone more than tripled—to $670 million—from the year before, according to data analytics firm Sensor Tower.

ByteDance enlisted J.P. Morgan to streamline these transactions, improve the way payments are sent and received and set up one centralized bank account for ByteDance’s more than a dozen products, including TikTok and its Chinese counterpart Douyin. Notably, ByteDance has also scooped up several J.P. Morgan executives for the global payments team leading its larger fintech expansion.

Neither company would comment on the partnership itself or when it began. But according to a case study on J.P. Morgan’s website that describes their work together, the bank has built “a real-time payments infrastructure” for ByteDance that now allows its users “to be paid instantaneously and directly into their bank accounts at any day or time,” an improvement on a previous, much slower e-wallets system. This J.P. Morgan technology, enabled in the U.S. and Europe, now “covers approximately one-fifth of TikTok’s 1 billion active users worldwide.” The payment system also “allows real-time exchange of data between ByteDance and J.P. Morgan” so that ByteDance can “see and monitor payments,” the memo says. Neither company would say who has access to that sensitive data and what type of monitoring is occurring.

Big American banks have long worked with Chinese companies. But intelligence and business experts say ByteDance’s move into payments stands out because of the current geopolitical climate and widespread fears about TikTok’s handling of Americans’ data, given its ties to China. Both Treasury Secretary Janet Yellen and FBI Director Christopher Wray late last year spoke out publicly about the national security concerns surrounding TikTok.

Former National Security Agency general counsel Glenn Gerstell said that J.P. Morgan doing ByteDance’s “financial plumbing” is not, on its face, problematic. But he said helping ByteDance plant a flag in payments—a space where China is already building a stronghold with Alibaba’s Alipay and Tencent’s Tenpay, used with WeChat—is a slippery, potentially dangerous slope.

“The bigger picture of the potential threat posed by Chinese payment mechanisms… absolutely presents a genuine security concern for the United States,” Gerstell told Forbes. And though J.P. Morgan’s work with TikTok’s owner is “not a black-and-white [issue],” he said, “it's steps along a gray continuum.”

“This is a step in assisting a major Chinese company, ByteDance, facilitate payments on a platform that does present national security risks,” he added. “Is this one activity itself terrible? No, probably not. But again, it's just another step. … I don't think Americans really appreciate the extent of it and the potential risks.”

J.P. Morgan did not respond to a request for comment. ByteDance spokesperson Jennifer Banks said only that its global payments team “is an internal function that supports our businesses' needs” and that “this department works to ensure third parties, including partners and vendors, are compensated for their work.” In response to a detailed list of questions, TikTok directed Forbes to a blog post on how it protects Americans’ data.

Scrutiny of TikTok is at a record high as the Biden administration seeks a deal addressing these homeland security issues and as bipartisan state attorneys general investigate the app’s alleged harms to minors. TikTok is also being sued by Indiana for allegedly deceiving users about data security and child safety on the app, and late last Congress, lawmakers introduced bipartisan, bicameral legislation to ban it.

That widespread alarm has done little to deter TikTok’s virality. The app has more than a billion users around the world and in the U.S. was downloaded almost 60 million times last year, per Sensor Tower. Its workforce is also growing: As Meta, one of TikTok’s fiercest rivals, sheds employees to weather the economic downturn, TikTok is hiring thousands—including in the U.S.

One of TikTok’s hiring priorities appears to be staffing its Global Payments team, which “is building a platform to provide cross-border payment solutions for all ByteDance's products and services, such as TikTok,” according to a recent job posting on LinkedIn. Heading up that team is longtime J.P. Morgan executive Kingsley Lam, who after more than a decade at the bank left in 2020 to oversee global payments, for the Americas and Europe, at TikTok and ByteDance, according to LinkedIn (he did not respond to an interview request). Several other former J.P. Morgan employees have decamped for ByteDance’s global payments team, including executives in the United Kingdom, Shanghai and Beijing, according to LinkedIn. Neither company would comment on the hiring strategy.

Xiaomeng Lu, a director at Eurasia Group, a firm advising clients on geopolitical risks, sees the departures as evidence that the unicorn is “cash rich” and can afford to recruit seasoned financial experts and pay them a premium. And in spite of the heightened political pressure in the U.S., she said the team-up offers clear benefits for both sides.

For J.P. Morgan, which only recently was granted expanded market access in China, the ByteDance collab could give them a foothold in China’s e-payment market, according to Lu. “Alipay is no longer politically popular with the party leadership,” she said, “and I think they see that as a market opportunity.”

For ByteDance, meanwhile, syncing up with a revered American financial institution and experienced player in U.S. politics is smart positioning and an invaluable endorsement.

“J.P. Morgan is such a well-established, well-networked, very influential stakeholder in the U.S., and cooperating with a major player in the U.S. makes the company look more trustworthy,” Lu said. “They must have been considering that: They want a very credible partner in this space that will help them burnish their own reputation. … They are trying so hard to find every channel to push their message in Washington, and J.P. Morgan is so good at that.”

“How much that registers with the policy community in D.C. I think is somewhat questionable,” she added, “but at least in the business community, it makes [ByteDance] look good.”

“Cooperating with a major player in the U.S. makes the company look more trustworthy. They must have been considering that.”

(Copyright: Forbes TikTok’s Parent ByteDance Pushes Into Payments With Help From J.P. Morgan (forbes.com)