Dive Brief:Burger King in Brazil has launched a "Hangover Whopper" campaign that provides hungover consumers with discounts on the brand's sandwiches, per details shared with Marketing D

Coinbase-powered blockchain Base announced a partnership with the blockchain music platform Sound.xyz on Dec. 19, which now allows artists to mint music via the Base ecosystem. In a pos

In the ever-changing realm of digital marketing, artificial intelligence (AI) has emerged as a revolutionary force, transforming raw data into marketing gold. This blog delves into the transformative

Dive Brief:Consumers are increasingly looking to find meaning in everyday life, often swapping things for experiences, according to a new report from spirits marketer Diageo.Sixty percent of

Dive Brief:MoonPie, the purveyor of marshmallow-filled snacks, ran a global ad campaign targeted at extraterrestrials, according to details shared with Marketing Dive.Working with agency of record Tom

As we move deeper into the AI era, many questions about data privacy and control remain unresolved. By now, most of us are fully aware that everything we do online causes personal data to be generated

In the year since OpenAI debuted ChatGPT, generative artificial intelligence (AI) has captivated trend watchers across advertising, technology and culture at large. Among consumer brands, the generati

Web3 products and services could benefit from the streamlined user experiences that have been mastered by Web2, according to several industry builders who attended Next Block Expo in Berlin.Speaking t